Of course we don’t know which new homeowners have a pet, but we know that over 75% of homes do have pets. We can certainly provide you with an existing homeowner file of homeowners that have pets, but the beauty of new homeowners with pets is that we know they’ll be looking for a new vet!
With our product, not everyone you mail to will have a pet, but statistics show us that 75% or more will.
WHAT’S THE SECRET TO SUCCESS WITH OUR SERVICE?
It’s simple. Combine a generous offer with a professional direct mail piece. You are only mailing to a small group, so double your normal offer! If you normally offer 15%, make it 30%. If you normally offer $10 off make it $20! Be creative with your offer and find what works for your practice.
One Veterinarian practice offered a free toenail clipping service. And of course, while the new homeowner was in the office, they made an appointment for their pet’s next check-up!
Every name on your mailing list represents a new customer, and these new customers are looking for a deal. Make it a great one, and they’ll likely be YOUR new customer.
