Practical direct-mail and new-mover marketing advice from Homeowner Data Services — the company that’s supplied new homeowner lists since 1993. Start with the 7-step plan below, or talk to us about a free market-area analysis for your ZIPs.
New homeowners are the best customers a local business can get — here’s the proven 7-step plan to reach them first, from the company supplying new homeowner lists since 1993.
One mailing won’t do it — the monthly cadence that wins new homeowner customers: mail the first Monday, land mid-week, follow up at 90 days.
Email can’t reach new homeowners, and telemarketing can’t either — here’s why the mailbox wins, and when to add the other channels.
Your first postcard to new homeowners, piece by piece: lead with a real welcome offer, keep it simple, and give them one clear next step.
A family that just bought a house needs a lawn crew now — how lawn care companies reach new movers first, by mail.
New families move in near your church every month — a personal welcome letter, by name, invites them to visit.
Every month, new families move in and need a dentist — win them with a strong welcome offer and monthly mail.
For roofing companies: every family that just bought a house has a roof — and no roofer. How to sell the free inspection instead of the roof, follow up at 90 days, and mail the streets your crews already work.
For veterinary practices: movers replace their vet fast, and their pets don’t wait. How a discounted first wellness exam, a mailpiece with the family’s name on it, and a monthly cadence win patients for years.
For country clubs: your members move away every year — and the families replacing them are choosing a club. How to reach new homeowners by name, invite them in for a tour and dinner, and mail every month.
For chiropractors: moving is hard on backs, and every mover needs a new chiropractor. How a discounted first exam, a mailpiece with the family’s name on it, and a 90-day follow-up win patients for years.
For insurance agents: every closing creates a homeowners policy that renews one year later. How to use the closing date as your x-date — welcome at move-in, quote at renewal.
For CPAs and tax pros: every move creates a first-year tax puzzle — new mortgage, new deductions, maybe a new state. How a free first-year review and monthly mail put your firm in front of new homeowners before tax season.
Talk to a data expert at Homeowner Data Services — call (770) 925-9000 and we’ll match you with the right list for your market.
155 Bankers Blvd, Suite F-300 Monroe, GA 30655
Look forward to communicating.
Ready to reach new homeowners? Build your list and get a free market-area analysis for your ZIPs.