Forget About Welcome Wagon – Use Mailing Lists from HDSI Instead

Lots of businesses think that Welcome Wagon and other services are the only effective way to reach new residents in their service areas. At HomeOwner Data Services, Inc. (HDSI), we offer an alternative to Welcome Wagon – a more effective approach which ensures that any business can reach the new residents who are most poised to become its latest customers.

At HDSI, we provide mailing lists that target new homeowners, which statistically are more likely to become new customers than renters, people who buy investment properties, and other new occupants. New homeowners tend to have moved 50 miles or more, so they need new product and service vendors. Plus, they spend many times more money in their first six months of occupancy than others will spend over a two year period.

Welcome Wagon and similar services send packets of advertising materials to all new residents, which greatly diminishes the effectiveness of your advertising dollars. Plus, your message will be lost in a pile of other materials. With mailing lists from HDSI, your message will stand alone, and it will be delivered directly to those new residents who are most likely to spend their money with you. That gives your direct marketing campaign the greatest opportunity for a successful outcome.

Plus, we can deliver new addresses to you as often as you need them. Whether you’re looking for a continual stream of addresses for an ongoing campaign, or an annual list for a seasonal marketing blitz, we’ve got you covered.

To learn more about how you can build a successful direct mail program without using Welcome Wagon or similar services, contact HDSI today.